Harvard Law School Zero-L

Harvard Law School reached out to Red Sequoia to create a professional yet clean website for their Zero-L online pre-law course. The website needed to highlight the course modules, course faculty, and fully explain the benefits of this online course so that other universities can market it to their students.

Client Challenge

  • Harvard Law School requested a new clean website to highlight and advertise their summer pre-law online program
  • The content needed to be broad enough so that Harvard could market the program to all law schools across the country
  • Post-launch Harvard needed to be able to have full control of the website
  • The website needed to comply with WCAG 2.0 Level AA standards in compliance with ADA regulations

The Solution

  • Worked with a marketing team to conceptualize and code the website
  • Worked with Harvard Law School faculty to include all content and ensure that it was worded properly for all law schools
  • Ensured the branding and messaging properly reflected their organization and culture
  • Engineered the most efficient content workflows possible, allowing their staff to easily update their website
  • Coded the website so that it passes WCAG 2.0 Level AA compliance

 Impact

  • The content covered in Zero-L is broad and universal enough that it’s applicable to any law school in the country
  • Staff can easily manage the website and grow it in the future
  • The site can be easily navigated by disabled users
  • Students anywhere in the country can now benefit from the Harvard Law School faculty and develop the foundational legal knowledge they will need in law school

View Site

Key Features

  • ADA Level AA Compliance
  • Custom Landing Pages
  • Integration with Vimeo

Services Provided

  • SEO
  • Web Design & Development

Technology Stack

  • WordPress
  • WP Engine